Concremat, through tax incentive laws aimed at culture, annually sponsors projects and initiatives focused on topics such as education, innovation, conscious consumption, sustainability practices and art that act in an inclusive manner. Since 2010, the choice of projects has been carried out by the Cultural Sponsorship Committee, always based on the company’s guidelines and values. The committee is made up of the executive president, vice presidents and representatives from the Marketing, HR, QSMS and Compliance areas.
Discover the projects and institutions supported in 2022:
Social Action for the Music of Brazil
For the fifth consecutive year, Concremat sponsors the project Ação Social pela Música do Brasil – a non-profit non-governmental organization with inclusive social action through musical education for children and adolescents from economically disadvantaged communities, in situations of social risk. More than 12,000 young people have passed through the institution over its 24 years. The program is currently in three regions of Brazil (North, Northeast and Southeast) and serves a total of 4,722 students in its socio-educational and cultural program, contributing to the reduction of social inequalities in Brazil.
Art in Motion
The project takes an itinerant art gallery to public squares in the city of Rio de Janeiro using an adapted trunk truck. Throughout 2021, the exhibitions will cover two themes: art and the environment, in the first semester, and art and science, in the second. The exhibition collection consists of interactive works of art, videos, photographs, music and various audiovisual resources. The exhibition occupies the interior gallery of the truck and its surroundings, in a delimited area. A visitation route is pre-established to create a coherent narrative with the content presented, and visitors are accompanied by monitors trained by the project’s multidisciplinary team. At the end of the visits, there is a space dedicated to art and education workshops where various materials are made available for experimentation that refer to the content of the exhibition. More than 1200 children will benefit directly from the trunk truck.
The core of the project is the production of a children’s book, which will playfully explain changes in the job market to children. The book will be distributed free of charge to 1,200 students from 26 public schools in the city of Rio de Janeiro, in a joint action with Parceiros da Educação do Rio de Janeiro – a non-profit association dedicated to promoting excellent public education. By encouraging this project, Concremat is investing in training the professionals of the future, our children today. Conscious children, youth and adults will be able to identify professional opportunities and solve problems, acting proactively to transform the world around them.
The project will promote the recovery of two public spaces in Rio de Janeiro: Praça da Harmonia, located in the Gamboa region, and Parque da Cidade, in the Gávea neighborhood.
At Praça da Harmonia, the restoration of the gardens and the bandstand is planned, completed with an artistic intervention by Beatriz Milhazes; the installation of a playground and the renovation of furniture, gym equipment and the sports court. In addition, after the renovation, various cultural activities will be held in the square, such as exhibitions, concerts, reading circles, etc.
In Parque da Cidade, the historic elements that make up the garden, such as sculptures and two fountains, will be restored. The installation of a playground, exercise equipment and the construction of a sports court are also planned, in addition to signaling the local fauna and flora and an internal hiking trail, with distance markers. In the social sphere, free restoration, landscaping and gardening workshops will be held and residents from surrounding communities will be hired to perform paid services, such as gardening and cleaning the site.
Museum of Modern Art of SP (MAM SP)
Located in Ibirapuera Park, the most important green area in São Paulo, the mam building was adapted by Lina Bo Bardi and has, in addition to the exhibition rooms, a studio, library, auditorium, restaurant and store. The museum spaces are visually integrated into the Sculpture Garden, designed by Roberto Burle Marx to house works from the collection. All facilities are accessible to visitors with special needs.
MAM São Paulo’s mission is to collect, study, encourage and disseminate Brazilian modern and contemporary art, making it accessible to as many people as possible.
During the period of the pandemic, MAM SP produced a series of virtual visits and content in an online and free format. Even without visitation, it remained open to the public in online format.
Learn more about MAM SP: https://mam.org.br/
Museum of Modern Art of Rio de Janeiro (MAM RJ)
The Museum of Modern Art in Rio de Janeiro is dedicated to the avant-garde and experimentation in the arts, cinema and culture. Founded in 1948, it has one of the most important collections of modern and contemporary art in Latin America, with around 15,000 works of art. It also has a Cinematheque with an exhibition room, a large collection of audiovisuals in all formats and the largest archive of cinema documentation in the country. More than 100 thousand people visit MAM annually. In 2020, the museum instituted the MAM FOR ALL program, offering free tickets, with a suggested contribution (the visitor pays as much as he wants and if he can). In 2021, it had 45,000 in-person visitors, 158,000 accesses to the exhibitions and online event, 4,000 public school students benefited from the Libraries in Network project and 1,000 public school teachers trained in the digital culture theme.
Virtual Museum Rio Memories
Rio Memórias is a virtual museum whose purpose is to disseminate the history and culture of the city of Rio de Janeiro, as well as to promote projects and activities related to education. Its mission is to provoke reflection on the past to promote a better future. In 2021, Rio Memórias had more than 50 thousand hits. In addition to its digital content, the project has the RIO MEMORIES EDUCA program, with several actions focused on public school students, such as workshops, educational tours through cultural and historical points of the city and the PROACOINS application, a question and answer game with real-life rewards. Anyone can download the app and play, but anyone who is a public high school student and has the last two years of elementary school will be able to exchange their points for rewards.